SB
Revenue vs Ad Spend
Last 30 days
ACoS Trend
Efficiency curve
Top 5 Products
Ranked by revenue
| Product Name | Revenue | Units | ACoS | ROAS |
|---|
Spend by Campaign Type
Mix
CPC Trend
30-day movement
ROAS by Campaign Type
Return quality
Campaign Performance
Top active campaigns
| Campaign Name | Type | Spend | Sales | ACoS | ROAS | CPC | Impressions | Clicks | CTR |
|---|
New vs Returning
Customer mix
Customer Acquisition Cost
$18.42
▼ -12.0% Lower is better
CAC includes paid media and attributable promo spend.
Repeat Purchase Rate
Cumulative
30d
14.2%
60d
22.8%
90d
31.5%
180d
42.1%
365d
51.3%
Cohort Retention Heatmap
Acquisition month by months since first purchase
Average Customer LTV
$127.40
Blended across first-party and Amazon attributed cohorts
LTV:CAC Ratio
6.9:1
Target threshold is 3:1
LTV by Acquisition Channel
12-month contribution
LTV:CAC by Channel
Target reference at 3:1
Projected LTV Curve
Actual months 0-6, projected to month 24
Gateway Product Analysis
Entry products ranked by long-term value quality
| Product Name | % of First Purchases | Avg Customer LTV | Avg Orders in 12mo | LTV:CAC |
|---|
Weekly Digest Preview
Email format mock
Subject: NutraBlend Weekly Performance Digest | Revenue +8.4% WoW
Total Revenue: $82,940 | Ad Spend: $12,404 | TACoS: 8.1%
Top mover: Creatine Monohydrate 500g gained 19.2% in conversion after listing image refresh.
Action item: Increase SP exact budgets on top 3 branded search terms before Thursday.
Weekly Performance PDF
Executive summary with KPI highlights and commentary.
Monthly Deep Dive CSV
Row-level campaign and ASIN performance export.
Custom Report Builder
Choose metrics, segment filters, and delivery destination.
Scheduled Reports
Automated delivery setup
| Report Name | Frequency | Recipients | Next Send | Status |
|---|---|---|---|---|
| Executive Weekly Snapshot | Weekly, Monday 8:00 AM | ceo@nutrablend.com | Mar 10, 2026 | |
| Campaign Ops Daily Pulse | Daily, 7:00 AM | marketing@nutrablend.com | Mar 9, 2026 | |
| Monthly Board Deck Data Pack | Monthly, 1st day | finance@nutrablend.com; board@nutrablend.com | Apr 1, 2026 | |
| LTV Cohort Intelligence | Bi-weekly, Friday | growth@nutrablend.com | Mar 20, 2026 |